Privacy, which is owned and operated by Altaris Impact Marketing Inc. (referred to collectively herein, along with its Canadian affiliates, as "AIM", "we", "us" or "our") is concerned about online privacy issues and wants you, (“you” or “your”) to be familiar with how we collect, use and disclose any personal information that individually identifies you (e.g. your name, address, phone number, e-mail address). Personal information means any information about an identifiable individual, but does not include the name or business contact information of an employee of an organization.

This Privacy Policy explains our online information practices and the choices you, as a customer or as a visitor to this website, can make about the collection and use of your personal information. We will only collect, use and disclose your personal information in accordance with this Privacy Policy.

This Privacy Policy is incorporated into and forms part of our Terms of Use, which outline the terms and conditions you agree to when accessing and using this website. By accessing and using this website, you agree and consent to the collection, use and disclosure of your personal information as outlined in this Privacy Policy.


AIM and its third party agents and representatives collect personal information in a number of circumstances in the course of carrying out our business and providing you with products or services. Personal information we collect includes:

  • name, address, telephone number, e-mail address and other contact information;
  • shipping and billing addresses and other shipment details about you or persons to whom you ship a gift or other merchandise;
  • username and account passwords if you create a My Account;
  • credit card or other payment and financial information;
  • your purchasing preferences, age, gender, language, income and education and other demographic information, some of which may be optional;
  • personal information that you provide to us about others such as transmittal information that you may provide to us to use certain services such as "Tell A Friend" services or when you send a gift;
  • information concerning your participation in loyalty or other special programs we may offer from time to time;
  • transaction and usage history including your shopping, purchases, traffic patterns, the pages you visit and related site usage inside our website and customer profiles;
  • information you provide in any registration form;
  • personal information that you provide to use certain features of our website that ask for personal information;
  • information you provide when you contact us by any means including online, by phone, or by mail;
  • personal information that we receive from a company who has advised AIM that it has your consent to provide us with your personal information for marketing purposes;
  • such other information we may collect with consent or as permitted or required by law.

    Technical Information

    When you visit our website, we may collect technical information that does not, by itself, identify a specific individual. This information may include, for example, the address (or "URL") of the website that you came from before visiting the site, which pages you visit on the site, which computer platform, monitor, web browser and related software and settings you used to view the site and any search terms you have entered on the site or a referral site. This technical information is aggregated and used to measure and improve the effectiveness of our sites. We may collect your IP (Internet Protocol) address and/or domain name to help diagnose problems with our server, administer our sites, see where our sites traffic is coming from. We may also collect other information via our sites, such as site usage activity and preferences, also known as demographic or profile data.

    Internet tags, graphic tags and similar web beacon type functions allow us to count the number of users who have visited a particular web page or to access certain cookies. We may use web beacons on this website to count users and to recognize users by accessing our cookies. Being able to access our cookies allows us to personalize this website and improve your experience at this website. We may also include web beacons in HTML-formatted e-mail messages that we send to determine which e-mail messages were opened. Like cookies, web beacons do not collect or contain your personal information.

    We may use "cookies" (described in more detail below) and clear GIFs on our sites or in our e-mail communications with you to enhance the functionality of our sites and to make your transactions and other activities more customized, convenient and efficient. We may use cookies, for example, to remember user preferences, show you hot new releases based on your preferences, alert you to new website features, or tell you what your featured selection is, to minimize the need for you to re-enter information, and to store information about your activities on our site and other technical information. Cookies and/or clear GIFs may be placed by or third party service providers, who provide these services on our behalf.

    What you should know about cookies

    Cookies are small pieces of information that we may send through your browser or other software to your hard drive. A cookie lets us recognize you and provide a more meaningful and personalized shopping experience when you come back to our sites. Most web browsers are set to accept cookies automatically, but you can change this setting. However, you may need to leave your cookies "on" in order to take full advantage of the features of our sites. If your cookies are "off", see your browser's "help topics" to learn how to change the setting. Additionally, in the event that we use Flash cookies, your Flash layer can be set to accept, reject or delete them.


    Disclosure of Your Personal Information

    AIM discloses personal information in the following circumstances:

  • to manage and administer customer’s accounts including to process credit cards payments;
  • to manage and administer our business, including to enforce our Terms of Use;
  • as permitted by law to protect the rights, property or safety of AIM or its employees, representatives, agents and affiliates;
  • to conduct investigations of possible breaches of law, cooperate in any legal investigation; or identify, contact, or bring legal action against someone who may be violating the Terms of Use of this website;
  • to enforce any debts that you may owe to us;
  • to third party customer reward programs which AIM may make available from time to time if you choose to participate in such programs;
  • to our affiliates (including outside of Canada) for internal audit, management, billing, insurance, regulatory or administrative purposes;
  • as necessary to meet legal, regulatory, insurance, audit, processing and security requirements, with your consent, or as permitted or required by law such as where we are required to do so by subpoena, court order, warrant or legally permitted inquiry by law enforcement agencies or a government agency.
  • Service Providers. Personal information may also be transferred to third party agents or service providers we engage to provide various services such as: hosting and maintaining our websites, ad-serving (placing third party ads on our sites), providing certain merchandise you purchase; mailing; providing some of the services you use on our websites; managing some of our internal operations such as data analysis, site activity data collection and e-mails; customer service and fulfillment vendors; call centre, administrative, billing or other processing services on our behalf, some of which may be located outside of Canada. Some of our services may be provided through facilities operated by our affiliates including in the U.S. or elsewhere outside of Canada. We take reasonable measures to ensure that your personal information that may be collected, used, disclosed or otherwise processed by these service providers or our affiliates on our behalf is protected and not used or disclosed for purposes other than as directed by AIM, subject to legal requirements in foreign jurisdictions applicable to those organizations, for example, lawful requirements to disclose personal information to government authorities in those countries.

    Business Transactions. Personal information may be used by AIM and disclosed to parties connected with the contemplated or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of AIM or our business or assets, for the purposes of evaluating and/or performing the proposed transaction.

    These purposes may include:

  • permitting those parties to determine whether to proceed or continue with the transaction
  • fulfilling reporting, inspection or audit requirements or obligations to those parties
  • permitting the use and disclosure of your personal information by those parties (for example, assignees) for substantially the same purposes as described in this Privacy Policy.
  • External Sites. AIM may run sweepstakes with selected third parties or place advertisements or other promotional offers from select companies on our websites, in our e-mails or in our mailings. When you choose to participate in these sweepstakes or promotional offers, you may link to these businesses' websites or otherwise be asked to give them personal information such as via an entry ballot, or we may send over your personal information if you have provided it to us for that purpose such as when you enter a third party sweepstakes via one of our websites. These businesses operate independently from AIM. Any personal information that is given to them is at your option and is no longer controlled by us or this Privacy Policy.

    We may use third-party advertising companies to serve ads on our behalf on our sites. These companies may employ cookies and action tags (also known as "single pixel gifs" or "web beacons") to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is generally not personal information (unless, for example, you provide personally identifiable information to them through an ad or e-mail message). If you choose to take advantage of opportunities and provide your personal information to these third party sites, we encourage you to read these businesses' privacy policies if you should have any concerns about how they will care for your personal information.

    If you enter our pages from the site of one of AIM partners, our system will recognize the path you have taken. AIM advertises on such partners' sites or we've entered into a promotional partnership with them. We track the number of visitors to see the success of our online marketing or promotional campaign. These partners will not know your personal information, unless you are notified in advance, if you have given it to them separately or consented to give it to them through us. In cases where such partners have access to your information, we contractually bind them to handle it in accordance with their posted privacy statements.


    By providing us with personal information, we will generally assume that you consent to our collection, use and disclosure of such information for the purposes identified or described in this Privacy Policy, if applicable, or otherwise at the time of collection. You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. Note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain products or services otherwise available on this website.


    This website may contain links to the websites of our subsidiaries and affiliates, and to websites that are independently owned and operated by third parties. These other websites may have their own privacy policies and are not governed by this Privacy Policy. We are not responsible for the privacy practices or the content of any website(s) owned and operated by any such subsidiaries, affiliates or third parties. Other websites may collect and treat information collected differently, so we encourage you to carefully read and review the policy for each website you visit before providing any personal information.


    We reserve the right to change or replace this Privacy Policy at our sole discretion at any time. Please check back from time to time to ensure that you are aware of any updates or changes in this Privacy Policy. If we intend to use or disclose personal information for purposes materially different than those described in this Privacy Policy, we will make reasonable efforts to notify affected individuals in advance, if necessary. We will indicate at the top of this page the date this Privacy Policy was last revised. If you are concerned about how your personal information is used, you should contact us as described above or check our website periodically to obtain a current copy of this Privacy Policy. Your continued access or use of this website after any such changes constitutes your acceptance of the Privacy Policy as revised.


    We welcome your feedback. If you have questions, comments or concerns about our Privacy Policy, or would like to do any of the following:

  • receive information or special offers
  • withdraw your consent to our retention, use and disclosure of your personal information
  • access or correct your personal information
  • receive a copy of the most current version of this Privacy Policy; or
  • communicate any questions, comments, or concerns about this Privacy Policy or the information practices of AIM
  • You may contact us for any of these by:

  • 1) writing to us, attention:

    Privacy Officer
    68-B Leek Crescent,
    Richmond Hill, Ontario, L4B 1H1
  • 2) calling (905)472-0560 X3234.
  • 3) sending us an e-mail to
  • 4) visiting the Customer Service area of our websites such as the "My Account" section.
  • 5) faxing us at (905)472-0520, attention Privacy Officer,; or
  • 6) as otherwise specified in this Privacy Policy.
  • Requests regarding access to or correction of personal information must be made in writing.


    This website is intended for use by residents of Canada only. All matters relating to this website are governed by the laws of the Province of Ontario and the laws of Canada applicable therein. If you are located outside of Canada, and you contact us, please be advised that any personal information you provide to us will be transferred to Canada and that by submitting information, you explicitly authorize its transfer.



    The security of your personal information is important to us. We protect your personal information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our custody or control, which may include safeguards to protect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Authorized employees, contractors and agents of AIM who require access to your personal information in order to fulfill their job requirements will have access to your personal information.

    Some or all of the personal information we collect may be stored or processed on servers located outside your jurisdiction of residence, whose data protection laws may differ from the jurisdiction in which you live. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions. Subject to applicable laws in such other jurisdictions, we will use reasonable efforts to ensure that appropriate protections are in place to require the data processor in that country to maintain protections on the personal information that are equivalent to those that apply in the country in which you live.

    Our Online Technology

    We use industry standard encryption technology to help to safeguard your transactions. The technology used is SSL (Secure Socket Layer), which is supported by all web browsers that are version 4.0 or newer. Your information, including your credit card information, is encrypted as it travels over the Internet using encryption strengths that are standard in the industry. Upon our receipt, it is stored on restricted-access computers. Please be careful whenever sending personal information to us via the "Contact Customer Service" feature or other contact features on our websites or by e-mail. For example, do not send us your account password or credit card information via these methods, as they are not a secure means of transferring information. Our employees with access to your personal information are trained to follow specific practices concerning its proper handling. We have designed our websites not to display your full credit card information.

    Your account is password-protected. You must use your password to submit an order or view your personal information in your account. If you share a computer, we recommend that you always sign out before leaving it unattended.

    Access, Correction and Contacting Us

    AIM may establish and maintain a file of your personal information for the purposes described above, which will be accessible at 68 B Leek Crescent, Richmond Hill, ON, L4B 1H1. If you wish to request access or correction of your personal information in our custody or control, you may write to the above address, attention Privacy Officer. Your right to access or correct your personal information is subject to applicable legal restrictions. If you wish to make inquiries or complaints or have other concerns about our personal information practices, you may contact us as indicated in the Contacting Us section of this Privacy Policy above.


    Shopping at the web site can be a fun and enjoyable family experience. AIM believes that parents should supervise their children's use of products sold through our sites, and in their online activities. We provide parental assistance such as explicit content advisories.

    We are committed to protecting the privacy of children and we do not knowingly solicit personal information from children under the age of 13. If a child has already provided us with personal information, his or her parent or guardian may contact us for the purpose of deleting this information.


    Please contact Customer Service by writing to, 68 B Leek Crescent, Richmond Hill, Ontario, L4B 1H1, calling 1-800-361-0018 or 1-800-661-6867, or visiting the Customer Service area of our website.

    This Privacy Policy was last updated April 2015.

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